riyadh

The Influence of Digital Marketing on Sports Industry & Activewear Brands

When it comes to the sports industry, successful brand engagements are essential for driving performances and growing the sports fan base. Digital marketing can help the sports industry and activewear brands to identify their target audience, understand their preferences, and create campaigns that will resonate with them. In this piece of writing, we will explore the impact of brand engagements and how digital marketing can help the sports industry and

August 21, 2022

How does a digital marketing agency help the healthcare & medical industry?

As we now know what digital marketing entails, the question becomes ‘What is the relevance of digital marketing in the healthcare industry in the Middle East? To answer this question, let’s have a look at the past, present, and the future of digital marketing for healthcare. The Past As the Internet became prevalent in the mid-1990s, it directly altered marketing in the healthcare industry. At this time, industry-leading healthcare companies

July 21, 2022

Top 5 Digital Marketing Trends in the Beauty & Fashion Industry and How to make your business thrive

The beauty and fashion industries are constantly evolving and very dynamic. This depends, in particular, on changing customer trends and purchasing preferences. Therefore, beauty and fashion digital marketing need to confront and overcome the challenges faced by different brands. This needs to be done to stay relevant by actively adapting to consumer preferences and industry innovations. The need for digital marketing is quite evident in the GCC region. Digital marketing

May 29, 2022

The top most digital transformation trends to move your brand forward

Digital marketing is reshaping the world we live in. It’s not just the blue-collar firms but SMEs (small and medium-sized enterprises) who are also embarking on the coveted digital transformation journey. As more and more turn towards the digital world, what will the future look like? While the future may seem unpredictable, marketing trends for brands can paint a pretty accurate picture of what we can expect to see in

May 22, 2022

What makes a landing page attention-grabbing? The best tips and tricks for strategically optimizing a landing page

Have you ever wondered how brands and businesses gain new customers? Do you often spend time contemplating the aspects that build a healthy relationship between a brand and its clientele? If the answer to any of those questions is in the affirmative, then you’ve come to the right place. The relationship between a brand and consumer is dependent on multiple factors but the most important factors that govern this relationship

May 14, 2022

Planning for a digital marketing transformation? A complete guide to understanding the fundamentals of digital marketing

Our world is constantly changing. It is constantly evolving for both the good and the bad. One such change that has revolutionized our world is the advent of digitalization. This age of digitalization has made our world a much better place. We can now order food, get a cab, buy accessories, or pay bills at the tap of a finger. None of this was possible without digital marketing transformation. Digital

April 21, 2022

What is ASO – App Store Optimization? The past, the present, and the future

There’s a high probability that recently you might have come across the word ‘App Store Optimization’ or its acronym ‘ASO’ when scrolling through a social media platform or the internet. Before we move forward, let’s first get the basics right. Let’s first understand the fundamentals of ASO before we move forward with the rest of the information shared in this article. What is app store optimization? App store optimization is

April 7, 2022

IMD index ranks Riyadh as the third-smartest capital among G20 states

Riyadh, the capital city of Saudi Arabia has been named as the third smartest capital among the G20 states by IMD (International Institute for Management Development) in 2021. The city has achieved many milestones in the past and this latest development is another brilliant achievement that has put Riyadh in the spotlight. The achievement was made possible thanks to the rigorous efforts made by the Saudi government, especially when it

April 2, 2022

Saudi Arabia aspires to grow its gaming market to $2.5 billion by 2030

Saudi Arabia has grown to become the largest economy in the Arab world. Moving forward, KSA is now focusing on expanding its already booming gaming market. This is big news for all of GCC & Middle East. Much like digital marketing, the gaming market has also seen drastic growth. This is a result of a number of factors, which include the ongoing pandemic, easier access to the internet, futuristic digital

March 7, 2022

How to make the most out of your SEO strategy? A list of Do’s and Don’ts that will help you go beyond the traditional SEO practices

SEO marketing in Saudi Arabia and Middle East has garnered much fame and recognition. Brands and marketers are now focusing and even building their marketing strategies keeping SEO in mind. However, not all SEO practices are the same. While many do embark on the SEO marketing journey, only a few get actual results. Why? The answer is quite simple: new updates and the ever-changing Google algorithm. Google, Bing, Baidu &

February 27, 2022