Digital Marketing’s Hidden Advantage: How Emotional Triggers Drive Deeper Engagement than PPC and SEO Alone
Nowadays, Digital Marketing is contest shaped by algorithms, data and trying to achieve maximum optimization. Companies invest a lot in running PPC ads and adjusting their sites to improve SEO, hoping it will bring more visitors and sales. But lots of people miss the influence emotion can have on all elements of Marketing Strategy. That’s when Emotional Marketing shows up—helping brands form a bond with their audience that is impossible…