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How Social Media & Digital Marketing Helps Government Institutions to Increase Their Reach and Efficiency

If you work in government, you’re often faced with meeting the challenge of delivering projects to tight budgets and deadlines. On top of this, it’s vital to make sure the community is kept abreast of what’s happening, so they know about project outcomes. That’s why digital marketing for government websites offers the perfect solution, allowing government departments to fulfill their marketing activities in an affordable and timely manner. Digital marketing for government agencies can also help councils and government departments to meet the public’s rising expectations of digital experiences, save money and stick to budgets, and deliver measurable outcomes. Additionally,…

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How does a digital marketing agency help the healthcare & medical industry?

As we now know what digital marketing entails, the question becomes ‘What is the relevance of digital marketing in the healthcare industry in the Middle East? To answer this question, let’s have a look at the past, present, and the future of digital marketing for healthcare. The Past As the Internet became prevalent in the mid-1990s, it directly altered marketing in the healthcare industry. At this time, industry-leading healthcare companies began creating simple websites to strengthen their online presence. The Present With time digital marketing has become widely adopted by virtually every sector of the healthcare industry. Today, healthcare digital…

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How can government institutions unleash the power of social media?

Social media has become an important part of how we interact with friends and communities and even manage our cities. In recent years, government agencies have undergone major changes, adopting the latest developments in the technology boom. Social media for government entities leaves no stones to fill the communication gap between people. At Bytes Future, we have uncovered how government entities can use a social media for government sector and use it to effectively communicate with people and various organizations. The government can also consult with some of the best digital marketing companies in the GCC region that offer reliable…

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5 Reasons Why Social Media and Digital Marketing for B2B is Important and its benefits

There is a huge misconception that social media and digital marketing for b2b is a waste of resources and doesn’t offer any significant benefits. The reality is quite the opposite. The digital world doesn’t reward you based on the nature of your business; it rewards you on the basis of your b2b digital marketing strategies. The belief that only b2c can benefit from digital marketing services and social media is an erroneous belief. Digital marketing for b2b is just as vital as it is for any other business. As more and more businesses turn towards the internet, industries, and enterprises…

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Top 5 Digital Marketing Trends in the Beauty & Fashion Industry and How to make your business thrive

The beauty and fashion industries are constantly evolving and very dynamic. This depends, in particular, on changing customer trends and purchasing preferences. Therefore, beauty and fashion digital marketing need to confront and overcome the challenges faced by different brands. This needs to be done to stay relevant by actively adapting to consumer preferences and industry innovations. The need for digital marketing is quite evident in the GCC region. Digital marketing for beauty industry and digital marketing for cosmetics industry are two things that every futuristic business must seek. Digital marketing services in Saudi Arabia, UAE, and Qatar have proven to…

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The top most digital transformation trends to move your brand forward

Digital marketing is reshaping the world we live in. It’s not just the blue-collar firms but SMEs (small and medium-sized enterprises) who are also embarking on the coveted digital transformation journey. As more and more turn towards the digital world, what will the future look like? While the future may seem unpredictable, marketing trends for brands can paint a pretty accurate picture of what we can expect to see in the near future. As we dive deeper into the digital world, digital marketing trends are paving the way for unbelievable possibilities. Much like the rest of the world, digital marketing…

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What makes a landing page attention-grabbing? The best tips and tricks for strategically optimizing a landing page

Have you ever wondered how brands and businesses gain new customers? Do you often spend time contemplating the aspects that build a healthy relationship between a brand and its clientele? If the answer to any of those questions is in the affirmative, then you’ve come to the right place. The relationship between a brand and consumer is dependent on multiple factors but the most important factors that govern this relationship are aesthetics and functionality. If it looks beautiful, it will sell beautifully; if it looks ugly, well you know the rest. This is true for both the product and the…

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Travel Industry in the MENA region is getting an upgrade thanks to technology

Technology has redefined and simplified many aspects of our modern lives. It has empowered us to do things that were considered impossible in the past.  One such industry is the travel industry. Digital marketing for the travel industry has benefitted immensely from the dawn of technology. Not only has traveling been simplified, but it has also become a lot more convenient and time-saving. This convenience and accessibility are gifts brought to us by smartphones and other electronic devices. Electronic devices have enabled us to make reservations, explore different places, review ratings, and book flights without much hassle. This is a…

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Planning for a digital marketing transformation? A complete guide to understanding the fundamentals of digital marketing

Our world is constantly changing. It is constantly evolving for both the good and the bad. One such change that has revolutionized our world is the advent of digitalization. This age of digitalization has made our world a much better place. We can now order food, get a cab, buy accessories, or pay bills at the tap of a finger. None of this was possible without digital marketing transformation. Digital marketing has now enabled both businesses and the common man to take on the challenges of modernity without much hassle. But why are businesses focusing on digital marketing? The answer…

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What is ASO – App Store Optimization? The past, the present, and the future

There’s a high probability that recently you might have come across the word ‘App Store Optimization’ or its acronym ‘ASO’ when scrolling through a social media platform or the internet. Before we move forward, let’s first get the basics right. Let’s first understand the fundamentals of ASO before we move forward with the rest of the information shared in this article. What is app store optimization? App store optimization is the process through which apps in the Google Play Store and iOS app store get visibility and social recognition. With the help of this process, apps can be marketed and…

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