There is a huge misconception that social media and digital marketing for b2b is a waste of resources and doesn’t offer any significant benefits. The reality is quite the opposite. The digital world doesn’t reward you based on the nature of your business; it rewards you on the basis of your b2b digital marketing strategies. The belief that only b2c can benefit from digital marketing services and social media is an erroneous belief. Digital marketing for b2b is just as vital as it is for any other business. As more and more businesses turn towards the internet, industries, and enterprises…
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Top 5 Digital Marketing Trends in the Beauty & Fashion Industry and How to make your business thrive
The beauty and fashion industries are constantly evolving and very dynamic. This depends, in particular, on changing customer trends and purchasing preferences. Therefore, beauty and fashion digital marketing need to confront and overcome the challenges faced by different brands. This needs to be done to stay relevant by actively adapting to consumer preferences and industry innovations. The need for digital marketing is quite evident in the GCC region. Digital marketing for beauty industry and digital marketing for cosmetics industry are two things that every futuristic business must seek. Digital marketing services in Saudi Arabia, UAE, and Qatar have proven to…
The top most digital transformation trends to move your brand forward
Digital marketing is reshaping the world we live in. It’s not just the blue-collar firms but SMEs (small and medium-sized enterprises) who are also embarking on the coveted digital transformation journey. As more and more turn towards the digital world, what will the future look like? While the future may seem unpredictable, marketing trends for brands can paint a pretty accurate picture of what we can expect to see in the near future. As we dive deeper into the digital world, digital marketing trends are paving the way for unbelievable possibilities. Much like the rest of the world, digital marketing…
What makes a landing page attention-grabbing? The best tips and tricks for strategically optimizing a landing page
Have you ever wondered how brands and businesses gain new customers? Do you often spend time contemplating the aspects that build a healthy relationship between a brand and its clientele? If the answer to any of those questions is in the affirmative, then you’ve come to the right place. The relationship between a brand and consumer is dependent on multiple factors but the most important factors that govern this relationship are aesthetics and functionality. If it looks beautiful, it will sell beautifully; if it looks ugly, well you know the rest. This is true for both the product and the…
Travel Industry in the MENA region is getting an upgrade thanks to technology
Technology has redefined and simplified many aspects of our modern lives. It has empowered us to do things that were considered impossible in the past. One such industry is the travel industry. Digital marketing for the travel industry has benefitted immensely from the dawn of technology. Not only has traveling been simplified, but it has also become a lot more convenient and time-saving. This convenience and accessibility are gifts brought to us by smartphones and other electronic devices. Electronic devices have enabled us to make reservations, explore different places, review ratings, and book flights without much hassle. This is a…
Planning for a digital marketing transformation? A complete guide to understanding the fundamentals of digital marketing
Our world is constantly changing. It is constantly evolving for both the good and the bad. One such change that has revolutionized our world is the advent of digitalization. This age of digitalization has made our world a much better place. We can now order food, get a cab, buy accessories, or pay bills at the tap of a finger. None of this was possible without digital marketing transformation. Digital marketing has now enabled both businesses and the common man to take on the challenges of modernity without much hassle. But why are businesses focusing on digital marketing? The answer…
What is ASO – App Store Optimization? The past, the present, and the future
There’s a high probability that recently you might have come across the word ‘App Store Optimization’ or its acronym ‘ASO’ when scrolling through a social media platform or the internet. Before we move forward, let’s first get the basics right. Let’s first understand the fundamentals of ASO before we move forward with the rest of the information shared in this article. What is app store optimization? App store optimization is the process through which apps in the Google Play Store and iOS app store get visibility and social recognition. With the help of this process, apps can be marketed and…
IMD index ranks Riyadh as the third-smartest capital among G20 states
Riyadh, the capital city of Saudi Arabia has been named as the third smartest capital among the G20 states by IMD (International Institute for Management Development) in 2021. The city has achieved many milestones in the past and this latest development is another brilliant achievement that has put Riyadh in the spotlight. The achievement was made possible thanks to the rigorous efforts made by the Saudi government, especially when it comes to digital transformation. Riyadh much like Jeddah and Dammam is a digitally advanced city in the Middle East that is improving the lives of its civilians with each passing…
Saudi Arabia aspires to grow its gaming market to $2.5 billion by 2030
Saudi Arabia has grown to become the largest economy in the Arab world. Moving forward, KSA is now focusing on expanding its already booming gaming market. This is big news for all of GCC & Middle East. Much like digital marketing, the gaming market has also seen drastic growth. This is a result of a number of factors, which include the ongoing pandemic, easier access to the internet, futuristic digital policies, and a high smartphone penetration rate across Saudi Arabia. Currently, Saudi’s gaming market (mobile, internet, and console) stands at a whopping $1 billion dollars. Looking at the likability and…
How to make the most out of your SEO strategy? A list of Do’s and Don’ts that will help you go beyond the traditional SEO practices
SEO marketing in Saudi Arabia and Middle East has garnered much fame and recognition. Brands and marketers are now focusing and even building their marketing strategies keeping SEO in mind. However, not all SEO practices are the same. While many do embark on the SEO marketing journey, only a few get actual results. Why? The answer is quite simple: new updates and the ever-changing Google algorithm. Google, Bing, Baidu & Yahoo are constantly trying to improve their users journey and to do so, it is discarding older and implementing newer updates that it deems helpful. Traditional SEO practices can yield…