2022 Statistics Of Social Media Usage in Saudi Arabia: A Research SummaryIn today’s high-tech world, social media has taken a special meaning. It has facilitated communication between individuals and helped businesses connect with consumers. The method is effective in Saudi Arabia just as it is anywhere else. Social media is so integrated into modern Saudi Arabians’ daily life that 82%+ of the population uses it. Accordingly, let’s look at the 2022 KSA Social Media Statistics a little closer to see just how far social media has infiltrated in lives of millions of people.

Population Of Saudi Arabia
In January of 2022, the entire population of Saudi Arabia was reported at 35,590,000 people. It has been estimated that between 2021 and 2022, the population of Saudi Arabia grew by 516 thousand (+1.5 percent). Males make up 57.8% of Saudi Arabia’s population, while females account for 42.2% of the country’s total. The urban population of Saudi Arabia was 84.7% at the beginning of 2022, while the rural population was 15.3% of the total.

Overview of Social Media Users in Saudi Arabia
In Saudi Arabia, there were 34.84 million people using the internet as of January 2022. At the beginning of 2022, 97% of Saudi Arabians had access to the internet.

According to the data we have now, the number of internet users in Saudi Arabia grew by 505,000 (+1.5%) between 2021 and 2022. These numbers show that at the beginning of 2022, 2.1% of the Saudi Arabian population, or 747.4 thousand people, did not have access to the internet.

Researchers are still having trouble collecting reliable data on internet use due to complications stemming from COVID-19. Therefore the actual number of internet users may be higher than previously reported.

Regarding social media users in Saudi Arabia, in January of 2022, 29.30 million Saudi Arabian residents were active on social media.

Social media users in Saudi Arabia made up 82.3% of the entire population at the beginning of 2022. However, it’s possible that these numbers don’t reflect actual people. There was a 5.4% increase in the number of Saudi Arabians using social media platforms between 2021 and 2022, with 1.5 million more Saudi Arabians using these platforms.

Estimated Internet Speed In Saudi Arabia In 2022
According to available data, Saudi Arabian internet users in early 2022 may have anticipated the following download and upload speeds.

  • The average speed of a cellular network-based mobile internet connection is 91.06 Mbps.
  • The median download speed for a home connection is 80.39 Mbps.

In the year leading up to the beginning of 2022, data shows that the median mobile internet connection speed in Saudi Arabia increased by 29.73 Mbps (+48.5%).

Meanwhile, recent numbers reveal that download speeds for Saudi Arabians using fixed internet connections climbed by 17.42 Mbps (+27.7 percent) within the same time frame.


Most Common Social Media Platforms In Saudi Arabia

YouTube Users in Saudi Arabia
According to the most recent data from Google’s advertising tools, there were around 30 million Saudi Arabian YouTube viewers at the beginning of 2022.

According to the company, ads on YouTube reached 82.3% of Saudi Arabia’s population at the beginning of 2022. During that period, males made up 60.1% of YouTube’s Saudi Arabian ad audience, while females made up 39.9%. When put into context, in January 2022, YouTube ads reached 84.1% of all internet users in Saudi Arabia.

TikTok Users in Saudi Arabia
In early 2022, statistics showed that 22.37 million Saudis aged 18 and up used TikTok. TikTok’s advertising technologies allow for age-specific targeting of users 13 and up. However, only users 18 and onward were included in the audience data.
TikTok commercials reached 87.9 percent of Saudi Arabian adults aged 18 and up in early 2022. At the same time, 64.2% of Saudi Arabia’s entire age range of internet users saw ads on TikTok at the start of the year. There were 39% more women than men in the Saudi Arabian TikTok audience in early 2022.

Snapchat Users in Saudi Arabia
According to Snap’s promotional tools, there were 20.20 million Saudi Arabian Snapchat users in the first quarter of 2022. This indicates that 56.8 percent of the Saudi Arabian population was within Snapchat’s promotional reach at the beginning of the year.

Considering that Snapchat only allows users who are at least 13 years old to join, it’s interesting to see that in 2022, 72.2% of the “eligible” audience in Saudi Arabia is already on the app. In Saudi Arabia, 58% of the total local internet user population (across all ages) was within Snapchat’s advertising reach.

In the first quarter of 2022, men made up around 51% of Snapchat’s Saudi Arabian audience, while women made up around 49%. Nevertheless, Snapchat’s advertising resources only disclose audience gender data for “female” and “male” users.

Instagram Users In Saudi Arabia
The advertising tools on Meta show that there were 15.45 million Saudi Arabian Instagram users as of early 2022.
Using this metric, we may infer that 43.4% of the Saudi Arabian population was within Instagram’s advertising reach at the beginning of the year. However, Instagram only allows users who are 13 and above to join, so knowing that 55.2% of the “eligible” population in Saudi Arabia was on Instagram in 2022 is crucial.

It is also important to note that at the beginning of 2022, Saudi Arabian Instagram ads reached approximately 44.3% of the country’s total online population. In the first few months of 2022, women made up 41.6% of Instagram’s ad audience in Saudi Arabia, while men accounted for 58.4%.

Twitter Users In Saudi Arabia
According to Twitter’s advertising materials, the number of Twitter users in Saudi Arabia was 14.10 million as of early 2022.

This means that 39.6 percent of the Saudi Arabian population was within Twitter’s advertising reach during this time period.

Twitter users must be 13 or older. Thus it’s important to note that just 50.4% of the “eligible” audience in Saudi Arabia was on Twitter in 2022.

Facebook Users In Saudi Arabia
Advertising data provided by Meta in 2022 suggests that there were 11.40 million Facebook users in Saudi Arabia.
The numbers revealed are not directly comparable with those released in previous reports since Meta made significant changes to how its advertising tools report audience reach statistics at the end of 2021.

According to Facebook’s updated viewership estimates, the social media giant reached 32.0% of Saudi Arabia’s population.

Since Facebook only allows users who are at least 13 years old, it’s important to note that only 40.7% of the “eligible” population in Saudi Arabia had access to Facebook in 2022.

In January 2022, Facebook ads in Saudi Arabia reached the equivalent of 32.7% of all internet users in the country, regardless of age. As of the beginning of 2022, just 23.9% of Saudi Arabia’s Facebook ad audience was made up of women, while 76.1% was made up of men.

Facebook Messenger Users In Saudi Arabia
According to early 2022 data provided in Meta’s advertising tools, 7.70 million Saudi Arabian users viewed ads on Facebook Messenger.

According to Facebook’s revised viewership figures, advertising on Facebook Messenger reached 21.6% of Saudi Arabia’s population at the beginning of the year. Because Facebook Messenger is only available to users over the age of 13, it is essential to note that in Saudi Arabia, in 2022, ads can reach just 27.5% of the “eligible” population for Facebook Messenger.

It’s worth noting that the percentage of Saudi Arabian internet users reached by Facebook ads on Messenger is equal to 22.1%. Among the Saudi Arabian audience for Facebook Messenger ads in the first quarter of 2022, just 24.3% were female, and 75.7% were male.

LinkedIn Users In Saudi Arabia
LinkedIn’s marketing materials show that the Saudi Arabian market reached 6.10 million members in the first quarter of 2022.

According to LinkedIn’s ad metrics, 17.1 percent of the Saudi population was within LinkedIn’s reach at the beginning of 2022. Due to LinkedIn’s age restriction, it’s useful to know that in 2022, 24.0% of the “eligible” audience in Saudi Arabia is on LinkedIn.

Ads on LinkedIn in Saudi Arabia reached the equivalent of 17.5% of the country’s total internet users at the beginning of the year. In the first quarter of 2022, only 22.2% of the Saudi Arabian LinkedIn ad audience was made up of women, while 77.8% was made up of men.

Significance Of Social Media Marketing In Saudi Arabia
More than 34 million individuals in Saudi Arabia use social media platforms, which keeps growing every year, so reaching them is crucial if you want to expand your business.

Marketers can reach out to potential clients on their preferred social media network, be it LinkedIn, Twitter, Facebook, Youtube, Instagram, or even a more recent platform like TikTok. In order to keep their audience’s attention, marketers need a solid social media strategy and the capacity to provide exciting content.
The year 2021 solidified several significant shifts in our careers. As a result, we now hold most of our meetings through Zoom and host frequent webinars. The most significant shift, however, was the rise of social media as a primary portal for information gathering, networking, and professional development. This exemplifies why social media advertising is so crucial.

It’s safe to say that social media marketing will be a priority in 2022 and beyond. And there is always room for improvement in how businesses use social media marketing.

Digital marketing strategies for today’s successful companies and enterprises must include social media. How brands communicate with their audiences and how their audiences engage with them has been fundamentally changed by digital networking. Bytes Future, a leading digital media, and social media marketing agency, offers comprehensive digital and social media marketing solutions, including advice on everything from strategy and content development to campaign implementation and the maximization of return on investment.

Whether your goal is to raise awareness of your brand, attract more visitors to your website or online store, find new potential customers, or increase your sales, digital marketing strategies by Bytes Future will help you achieve your objectives. If you are ready to talk about your next big triumph, don’t hesitate to contact the representative of Bytes Future immediately.