Have you ever wondered how brands and businesses gain new customers? Do you often spend time contemplating the aspects that build a healthy relationship between a brand and its clientele? If the answer to any of those questions is in the affirmative, then you’ve come to the right place. The relationship between a brand and consumer is dependent on multiple factors but the most important factors that govern this relationship are aesthetics and functionality. If it looks beautiful, it will sell beautifully; if it looks ugly, well you know the rest. This is true for both the product and the…
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Travel Industry in the MENA region is getting an upgrade thanks to technology
Technology has redefined and simplified many aspects of our modern lives. It has empowered us to do things that were considered impossible in the past. One such industry is the travel industry. Digital marketing for the travel industry has benefitted immensely from the dawn of technology. Not only has traveling been simplified, but it has also become a lot more convenient and time-saving. This convenience and accessibility are gifts brought to us by smartphones and other electronic devices. Electronic devices have enabled us to make reservations, explore different places, review ratings, and book flights without much hassle. This is a…
Planning for a digital marketing transformation? A complete guide to understanding the fundamentals of digital marketing
Our world is constantly changing. It is constantly evolving for both the good and the bad. One such change that has revolutionized our world is the advent of digitalization. This age of digitalization has made our world a much better place. We can now order food, get a cab, buy accessories, or pay bills at the tap of a finger. None of this was possible without digital marketing transformation. Digital marketing has now enabled both businesses and the common man to take on the challenges of modernity without much hassle. But why are businesses focusing on digital marketing? The answer…
What is ASO – App Store Optimization? The past, the present, and the future
There’s a high probability that recently you might have come across the word ‘App Store Optimization’ or its acronym ‘ASO’ when scrolling through a social media platform or the internet. Before we move forward, let’s first get the basics right. Let’s first understand the fundamentals of ASO before we move forward with the rest of the information shared in this article. What is app store optimization? App store optimization is the process through which apps in the Google Play Store and iOS app store get visibility and social recognition. With the help of this process, apps can be marketed and…
IMD index ranks Riyadh as the third-smartest capital among G20 states
Riyadh, the capital city of Saudi Arabia has been named as the third smartest capital among the G20 states by IMD (International Institute for Management Development) in 2021. The city has achieved many milestones in the past and this latest development is another brilliant achievement that has put Riyadh in the spotlight. The achievement was made possible thanks to the rigorous efforts made by the Saudi government, especially when it comes to digital transformation. Riyadh much like Jeddah and Dammam is a digitally advanced city in the Middle East that is improving the lives of its civilians with each passing…
Saudi Arabia aspires to grow its gaming market to $2.5 billion by 2030
Saudi Arabia has grown to become the largest economy in the Arab world. Moving forward, KSA is now focusing on expanding its already booming gaming market. This is big news for all of GCC & Middle East. Much like digital marketing, the gaming market has also seen drastic growth. This is a result of a number of factors, which include the ongoing pandemic, easier access to the internet, futuristic digital policies, and a high smartphone penetration rate across Saudi Arabia. Currently, Saudi’s gaming market (mobile, internet, and console) stands at a whopping $1 billion dollars. Looking at the likability and…
How to make the most out of your SEO strategy? A list of Do’s and Don’ts that will help you go beyond the traditional SEO practices
SEO marketing in Saudi Arabia and Middle East has garnered much fame and recognition. Brands and marketers are now focusing and even building their marketing strategies keeping SEO in mind. However, not all SEO practices are the same. While many do embark on the SEO marketing journey, only a few get actual results. Why? The answer is quite simple: new updates and the ever-changing Google algorithm. Google, Bing, Baidu & Yahoo are constantly trying to improve their users journey and to do so, it is discarding older and implementing newer updates that it deems helpful. Traditional SEO practices can yield…
Automotive Industry and How Digital Marketing is helping it in Saudi Arabia
Hardly any other industry has experienced more turbulence than the automotive industry. Even before the global pandemic disrupted the supply chain and retail, the Digital Marketing industry had undergone radical changes, as consumers demanded digital experiences equal to or better than in-person purchases. To meet this challenge, automotive companies and dealerships must improve their digital marketing strategies and social media presence for relevant creative and content. By applying artificial intelligence (AI) to existing data, companies can achieve significant benefits from the new era technologies and digital advertising. Saudi Arabia also offers access to over 400 million consumers in the Middle…
How to Formulate an Effective Digital Marketing Strategy for Banks in Saudi Arabia?
Saudi Arabian Monetary Authority (SAMA) has so far issued licenses to approx 13 local banks and 17 foreign banks to operate within the Kingdom of Saudi Arabia. Like every industry, digital marketing has transformed the way of business in the banking and financial sector as well. According to Expatica, Saudi is ranked as a top digital banking ground in Middle East opening ways for digital marketing services. As per the statistics generated by DataRePortal in January 2021, Saudi Arabia hosts 33.58 million digital users. Surprisingly, 95.7% of the Saudi male and female population is internet literate. Users now prefer to…
7 Proven Digital Marketing Tactics to Make Your Event Successful in Saudi Arabia
SEO, SEM, and SMM can be highly effective in pushing potential customers towards your websites and social media channels. However, an Event or Exhibition is an opportunity that facilitates face-to-face interaction and in-person engagement. With an event, you can take a lot of advantages by introducing your products, services, and offers to the live audience. Additionally, you can build your reputation, create brand awareness, and increase community interaction.The success of an event is the success of your business but organizing an event may be quite exhausting. Luckily, a digital marketing agency like Bytes Future can help you organize and advertise…