Articles

Top 5 Digital Marketing Trends in the Beauty & Fashion Industry and How to make your business thrive

The beauty and fashion industries are constantly evolving and very dynamic. This depends, in particular, on changing customer trends and purchasing preferences. Therefore, beauty and fashion digital marketing need to confront and overcome the challenges faced by different brands. This needs to be done to stay relevant by actively adapting to consumer preferences and industry innovations. The need for digital marketing is quite evident in the GCC region. Digital marketing

May 29, 2022

The top most digital transformation trends to move your brand forward

Digital marketing is reshaping the world we live in. It’s not just the blue-collar firms but SMEs (small and medium-sized enterprises) who are also embarking on the coveted digital transformation journey. As more and more turn towards the digital world, what will the future look like? While the future may seem unpredictable, marketing trends for brands can paint a pretty accurate picture of what we can expect to see in

May 22, 2022

What makes a landing page attention-grabbing? The best tips and tricks for strategically optimizing a landing page

Have you ever wondered how brands and businesses gain new customers? Do you often spend time contemplating the aspects that build a healthy relationship between a brand and its clientele? If the answer to any of those questions is in the affirmative, then you’ve come to the right place. The relationship between a brand and consumer is dependent on multiple factors but the most important factors that govern this relationship

May 14, 2022

Travel Industry in the MENA region is getting an upgrade thanks to technology

Technology has redefined and simplified many aspects of our modern lives. It has empowered us to do things that were considered impossible in the past. One such industry is the travel industry. Digital marketing for the travel industry has benefitted immensely from the dawn of technology. Not only has traveling been simplified, but it has also become a lot more convenient and time-saving. This convenience and accessibility are gifts brought

May 7, 2022

Planning for a digital marketing transformation? A complete guide to understanding the fundamentals of digital marketing

Our world is constantly changing. It is constantly evolving for both the good and the bad. One such change that has revolutionized our world is the advent of digitalization. This age of digitalization has made our world a much better place. We can now order food, get a cab, buy accessories, or pay bills at the tap of a finger. None of this was possible without digital marketing transformation. Digital

April 21, 2022

What is ASO – App Store Optimization? The past, the present, and the future

There’s a high probability that recently you might have come across the word ‘App Store Optimization’ or its acronym ‘ASO’ when scrolling through a social media platform or the internet. Before we move forward, let’s first get the basics right. Let’s first understand the fundamentals of ASO before we move forward with the rest of the information shared in this article. What is app store optimization? App store optimization is

April 7, 2022

How to make the most out of your SEO strategy? A list of Do’s and Don’ts that will help you go beyond the traditional SEO practices

SEO marketing in Saudi Arabia and Middle East has garnered much fame and recognition. Brands and marketers are now focusing and even building their marketing strategies keeping SEO in mind. However, not all SEO practices are the same. While many do embark on the SEO marketing journey, only a few get actual results. Why? The answer is quite simple: new updates and the ever-changing Google algorithm. Google, Bing, Baidu &

February 27, 2022

Automotive Industry and How Digital Marketing is helping it in Saudi Arabia

Hardly any other industry has experienced more turbulence than the automotive industry. Even before the global pandemic disrupted the supply chain and retail, the Digital Marketing industry had undergone radical changes, as consumers demanded digital experiences equal to or better than in-person purchases. To meet this challenge, automotive companies and dealerships must improve their digital marketing strategies and social media presence for relevant creative and content. By applying artificial intelligence

January 9, 2022

How to Formulate an Effective Digital Marketing Strategy for Banks in Saudi Arabia?

Saudi Arabian Monetary Authority (SAMA) has so far issued licenses to approx 13 local banks and 17 foreign banks to operate within the Kingdom of Saudi Arabia. Like every industry, digital marketing has transformed the way of business in the banking and financial sector as well. According to Expatica, Saudi is ranked as a top digital banking ground in Middle East opening ways for digital marketing services. As per the

June 24, 2021

7 Proven Digital Marketing Tactics to Make Your Event Successful in Saudi Arabia

SEO, SEM, and SMM can be highly effective in pushing potential customers towards your websites and social media channels. However, an Event or Exhibition is an opportunity that facilitates face-to-face interaction and in-person engagement. With an event, you can take a lot of advantages by introducing your products, services, and offers to the live audience. Additionally, you can build your reputation, create brand awareness, and increase community interaction.The success of

June 21, 2021