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Google Unveils a New Digital Marketing Initiative for Businesses in the MENA Region

Google has announced a new digital marketing plan for businesses in the Middle East and North Africa Region. The plan includes a suite of new services, and tools businesses can use to reach their customers online. This is a welcome development for businesses in the region, as digital marketing has become an essential part of doing business in the modern world. With the help of Google’s new services, businesses in

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Top 3 Benefits of Social Media, Digital Marketing and SEO for the Telecom Industry

Telecom is one of the fastest-growing industries across the globe. The number of people using smartphones and the Internet has skyrocketed in recent years, and experts predict this trend will continue. Competition in the telecom industry is rising in tandem with rising demand. To succeed in today’s market, telecommunications businesses must adopt digital marketing and search engine optimization practices. To cater to their needs, several agencies have initiated the services

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The Influence of Digital Marketing on Sports Industry & Activewear Brands

When it comes to the sports industry, successful brand engagements are essential for driving performances and growing the sports fan base. Digital marketing can help the sports industry and activewear brands to identify their target audience, understand their preferences, and create campaigns that will resonate with them. In this piece of writing, we will explore the impact of brand engagements and how digital marketing can help the sports industry and

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The Significance of Social Media and Digital Marketing for Hotels and Restaurants

In a world where we have been constantly bombarded with adverts and marketing messages, it can be easy to switch off and ignore them. However, when it comes to restaurants and hotels, social media and digital marketing services are essential in order to stand out from the competition and attract customers. In this article, we will explore some of the reasons why social media and digital marketing services are essential

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The top most digital transformation trends to move your brand forward

Digital marketing is reshaping the world we live in. It’s not just the blue-collar firms but SMEs (small and medium-sized enterprises) who are also embarking on the coveted digital transformation journey. As more and more turn towards the digital world, what will the future look like? While the future may seem unpredictable, marketing trends for brands can paint a pretty accurate picture of what we can expect to see in

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Travel Industry in the MENA region is getting an upgrade thanks to technology

Technology has redefined and simplified many aspects of our modern lives. It has empowered us to do things that were considered impossible in the past.  One such industry is the travel industry. Digital marketing for the travel industry has benefitted immensely from the dawn of technology. Not only has traveling been simplified, but it has also become a lot more convenient and time-saving. This convenience and accessibility are gifts brought

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Planning for a digital marketing transformation? A complete guide to understanding the fundamentals of digital marketing

Our world is constantly changing. It is constantly evolving for both the good and the bad. One such change that has revolutionized our world is the advent of digitalization. This age of digitalization has made our world a much better place. We can now order food, get a cab, buy accessories, or pay bills at the tap of a finger. None of this was possible without digital marketing transformation. Digital

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IMD index ranks Riyadh as the third-smartest capital among G20 states

Riyadh, the capital city of Saudi Arabia has been named as the third smartest capital among the G20 states by IMD (International Institute for Management Development) in 2021. The city has achieved many milestones in the past and this latest development is another brilliant achievement that has put Riyadh in the spotlight. The achievement was made possible thanks to the rigorous efforts made by the Saudi government, especially when it

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Saudi Arabia aspires to grow its gaming market to $2.5 billion by 2030

Saudi Arabia has grown to become the largest economy in the Arab world. Moving forward, KSA is now focusing on expanding its already booming gaming market. This is big news for all of GCC & Middle East. Much like digital marketing, the gaming market has also seen drastic growth. This is a result of a number of factors, which include the ongoing pandemic, easier access to the internet, futuristic digital

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Automotive Industry and How Digital Marketing is helping it in Saudi Arabia

Hardly any other industry has experienced more turbulence than the automotive industry. Even before the global pandemic disrupted the supply chain and retail, the Digital Marketing industry had undergone radical changes, as consumers demanded digital experiences equal to or better than in-person purchases. To meet this challenge, automotive companies and dealerships must improve their digital marketing strategies and social media presence for relevant creative and content. By applying artificial intelligence

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