As we now know what digital marketing entails, the question becomes ‘What is the relevance of digital marketing in the healthcare industry in the Middle East? To answer this question, let’s have a look at the past, present, and the future of digital marketing for healthcare. The Past As the Internet became prevalent in the mid-1990s, it directly altered marketing in the healthcare industry. At this time, industry-leading healthcare companies began creating simple websites to strengthen their online presence. The Present With time digital marketing has become widely adopted by virtually every sector of the healthcare industry. Today, healthcare digital...
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