Luxury brands have long been hesitant to engage in digital marketing, fearing that it would devalue the exclusivity of their products. However, as the luxury market has shifted online in recent years, these brands have had to change their approach. Luxury brands can no longer ignore digital marketing in fashion industry, but the question remains: how can these brands use SEO and digital marketing without compromising their luxurious image? In this article, we’ll explore five ways your luxury goods brand can benefit from SEO and digital marketing. By following these tips, you can reach a wider audience without sacrificing the...
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The Ultimate Guide to Digital Marketing for Luxury Brands by Bytes Future
The global luxury brands industry is one of the most rapidly growing industries in the world, increasing at a rate of 8% to 9% per year, despite the crushing effects of the global pandemic. Many of these brands are quite popular among wealthy, high-net-worth individual (HNWI) Saudi consumers, such as Chanel, Dior, Tiffany, Louis Vuitton, Cartier, Gucci, Rolex, Fendi, Burberry and Prada. In fact, the pandemic has brought about a radical shift in the luxury goods industry by moving customers and brands online, which had previously deemed personal selling and exclusive stores an essential element of luxury brands. Today, the...
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