Have you ever wondered how brands and businesses gain new customers? Do you often spend time contemplating the aspects that build a healthy relationship between a brand and its clientele? If the answer to any of those questions is in the affirmative, then you’ve come to the right place. The relationship between a brand and consumer is dependent on multiple factors but the most important factors that govern this relationship are aesthetics and functionality. If it looks beautiful, it will sell beautifully; if it looks ugly, well you know the rest. This is true for both the product and the...
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