The global luxury brands industry is one of the most rapidly growing industries in the world, increasing at a rate of 8% to 9% per year, despite the crushing effects of the global pandemic. Many of these brands are quite popular among wealthy, high-net-worth individual (HNWI) Saudi consumers, such as Chanel, Dior, Tiffany, Louis Vuitton, Cartier, Gucci, Rolex, Fendi, Burberry and Prada. In fact, the pandemic has brought about a radical shift in the luxury goods industry by moving customers and brands online, which had previously deemed personal selling and exclusive stores an essential element of luxury brands. Today, the...
Read More