To achieve long-term goals in any competitive business environment, customer engagement is essential. Companies all over the world are coming up with new and effective ways to gain, keep, and develop relationships with customers. Even though digital marketing is on the rise, direct marketing, non-digital marketing, and traditional marketing are still extremely important for brand image and customer loyalty.
Companies in Saudi Arabia, particularly in Riyadh, operate in a unique and dynamic environment, which requires a blend of marketing approaches in order to be successful. This article presents 15 different proven techniques from the field of direct and traditional marketing, which will help improve customer relations and business growth. In the case marketers are seeking the right direct marketing agency, traditional marketing agency, or non-digital marketing agency in Saudi Arabia, this guide will assist them with the necessary strategies to adopt.
Direct Mail Marketing: The Most Powerful Communication Medium
Direct mail marketing is one of the most effective forms of marketing, even in the digital age. The sending of personalized brochures, catalogs, or postcards to customers creates direct interaction with the brand. People in Saudi Arabia also value the traditional way of communication, which makes the region’s direct mail marketing services a worthwhile investment.
Pro Tip: When working with a marketing agency in Riyadh, ensure that mailers are well-crafted to be appealing as well as relevant to the target clients culturally.
Telemarketing: Engaging Customers Directly Through Calls
This method allows a business to make customized calls to its clients. This strategy works very well in B2B marketing, real estate, healthcare, and finance. In Saudi Arabia, telemarketing services can generate sales when competent sales personnel manage customer calls professionally.
Pro Tip: A custom script can prove beneficial, and a traditional marketing agency in Riyadh can help write them.
Print Advertising: Capturing Large Audiences With Newspapers and Magazines
Newspapers, magazines, and other trade journals are and will continue to be major advertising media. Saudi Arabian companies can take advantage of the available Arabic and English print media to reach various market segments. Local advertising through print media establishes the Saudi brands and enhances the loyalty of the foreign residents.
Pro Tip: Any advertising marketing is able to choose certain publications that meet the expectations of their target audience, which will eliminate wastage.
Television Advertising: Brand Recognition Through Visuals
Television commercials continue to be one of the most effective ways to relay a brand’s image. The Kingdom of Saudi Arabia possesses the highest rates of television consumption, so broadcast marketing is always a component of any marketing plan. TV commercials have the greatest audience coverage, especially during primetime on popular channels.
Recommendation: A traditional marketing agency can be used to contract high-quality video advertisements that take into consideration Saudi culture and are appealing to consumers.
Outdoor Advertising: Advertisements on Billboards and Public Transport, as well as Posters
Commercial advertisements on billboards, on public transport, and posters placed at strategic points in Riyadh and other large cities provide visibility for the company. Through effective placement, businesses are able to make sure that their advertisement circulates among the target population on a daily basis.
Recommendation: An advertising agency that specializes in direct marketing can be invaluable in Saudi Arabia to help provide the best positioning for advertisements.
Sponsorship for Events Advertising Marketing—Community Marketing
Sponsoring sports events, festivals, fairs, and exhibitions gives an avenue for the company to meet the customer face-to-face. This form of advertising increases brand loyalty and strengthens consumer relations.
Recommendation: A traditional marketing agency can help you define the events, which would suit your brand’s philosophy and values.
Trade Shows and Exhibitions: Networking and Customer Interaction
While face-to-face engagement can be helpful, industry trade shows are the most effective way for a business to meet new clients and partners. These events make it easy for businesses to participate in product demonstrations while also generating new leads.
Tip: A marketing service provider in Riyadh would be able to help with engaging booth design along with other promotional materials for the trade shows.
Direct Response Advertising: Prompting Immediate Customer Action
Advertising to customers through promotional materials that motivate them to engage with your business, such as QR codes, website links, and phone numbers, is more efficient. These ads are known as direct response ads, which look to motivate consumers to engage with your business right away.
Tip: Combine direct engagement response advertising with digital marketing to track responses.
Couponing and Special Offers: Driving Sales Through Discounts
Steep discounts through the usage of voucher codes and special deals can motivate loyal customers and increase sales. This method can be beneficial to Saudi Arabian businesses, particularly in retail and food service industries.
Tip: A direct marketing agency in Riyadh can help with campaigns that utilize coupons.
Loyalty Programs: Encouraging Repeat Purchases
Building brand loyalty can be achieved by customers reinforcing their engagement with the business by providing incentive rewards. Programs such as point systems, cash back offers, and VIP services can motivate customers to engage with the business frequently.
Tip: Australian businesses can work with marketing service consultancy for the most effective loyalty strategy.
Personal Selling: Face-To-Face Customer Interaction
Through trained salespersons, a company can interact with the customer directly, offer personal assistance, and boost the overall customer’s satisfaction. Personal selling is common in luxury retail, real estate, and automotive sales.
Pro Tip: A traditional marketing services agency can provide training in sales to strengthen personal selling approaches.
Public Relations (PR): Business Brand Image Maintenance
The positive perception of the brand can be achieved through a good public relations strategy. Businesses can use press releases, media, and influencer marketing to boost their credibility.
Pro Tip: Engage with a traditional marketing agency to develop a PR campaign that fits specific details of Saudi Arabia’s market.
Product Sampling: Trial Incentive Marketing
Offering free samples to prospective buyers can enhance brand popularity and sales. This is common among distributors of FMCG, cosmetics, and food brands.
Pro Tip: Get a direct marketing agency in Saudi Arabia to hand out samples in areas with many people.
Referral Programs: Customers Who Become Brand Representatives
Referral programs reward the existing customers to recruit new customers, thus creating a buzz around the brand. This is proven especially useful in e-commerce, fintech, and subscription-based industries.
Pro Tip: Let a traditional marketing services provider help you combine referral marketing with digital marketing for better outreach.
Community Engagement: Strengthening Customer Relationships
By supporting charities, social programs, and other projects, businesses can effectively target and reach a specific audience. These services help in maintaining a company’s brand image by marketing social responsibility initiatives.
Professional Tip: A marketing firm’s nominated roundtable correspondent to Rita executive consultants in Riyadh can craft effective CSR strategies in tune with the Kingdom’s Vision 2030.
Promote Your Business with Bytes Future: The Top Marketing Firm In The Kingdom of Saudi Arabia
For effective implementation of these strategies, businesses need an expert marketing partner. Bytes Future, the top digital marketing firm based in Riyadh, Saudi Arabia, offers every kind of direct, general, and traditional marketing to help amplify businesses in the KSA.
Direct Marketing & Services — Campaign promotions via direct mail, telemarketing, SMS marketing, and emailing.
Conventional Marketing Services — Advertising in newspapers, magazines, on radio or TV, and on outdoor billboards.
Traditional Marketing Services — Organizing events, public relations and sponsorships, and marketing during trade shows to build the company’s brand.
Concluding Observations
Saudi Arabian companies can increase customers’ interaction and loyalty toward their brands, as well as improve their marketing return on investment, through the combination of direct marketing services with conventional marketing and marketing communication strategies. Marketing encompasses a wide range of services, from direct and traditional marketing to more contemporary approaches. Whatever the case, sustaining the business will come from planting funds in sound marketing strategies.
Reach out to Bytes Future now and find out how we can help take your brand in Riyadh and other cities to the next level.