In Saudi Arabia and the Middle East region, the relationship between sports and social media marketing is still in its nascent stages. While there are many examples of successful social media marketing campaigns in other parts of the world, the sports industry in the Middle East is still catching up. However, there are a number of factors that make the region ripe for developing a strong relationship between sports and social media marketing. For one, the region has a young and digitally-savvy population that is passionate about sports. In addition, a growing number of sports leagues and clubs in the...
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