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How Artificial Intelligence Is Transforming Digital Marketing Strategies Today

Artificial Intelligence (AI) has revolutionized digital marketing, allowing businesses to reach more customers, better understand the data driving their decisions, and automate labor-intensive tasks. But with all of these advances comes the question: what is the role of AI in digital marketing? In this piece, we will explore how AI is being used to improve digital marketing strategies — from automating tedious tasks to optimizing customer segments for targeted campaigns.

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