COVID-19 pandemic has created a major impact on businesses across the world. This is applicable to the businesses that are located in Saudi Arabic and GCC as well. However, those businesses have come up with numerous measures to overcome the negative consequences created by the pandemic. Implementation of digital marketing strategies hold a prominent place out of them.
Businesses are Shifting Online
The main goal of businesses in the region as of now is to survive COVID-19 and the negative effects that the pandemic has created on worldwide economy. Before the pandemic, the customers were aware of what local businesses selling the best products or services being it grocery, food or daily essentials, However, the businesses are now forced to close their storefronts due to social distancing measures. As a result, the businesses have created online stores.
After going online, the businesses will still have to promote their offerings to the customers. This is where digital marketing agency Bytes Future can help. Businesses in Saudi Arabia and GCC will be able to do many different things to get the most out of digital marketing to survive. It is up to a business owner to pick the best digital marketing strategy to minimize the COVID-19 effects that have been created on the businesses.
Using Digital Marketing to Speak to the Customers
The main objective of using digital marketing is to speak and communicate to the customers. Business owners will come across the need to promote their products and services to the customers in order to ensure survival. During the COVID-19 pandemic, the best channel available to speak to the customers is to use digital marketing and social media.
However, it is important to follow an appropriate method to build connections with the customers, which are important in ensuring business continuity. For example, the business owners are sending out emails to their prospects about Coronavirus and the effects that it has created on the business. The changes to the business model are also highlighted in the newsletters too.
You can see how the businesses in Saudi Arabia & GCC use social media marketing to make announcements with related to the changes in business model. For example, public posts uploaded to such as Snapchat, YouTube, Instagram, Facebook, Twitter & TikTok are in a position to inform the customers who are not in the mailing list about changes that have taken place to business model.
Changes to the Company Website
A large number of businesses in Saudi Arabia & GCC have started making changes to their official business websites. Back in the day, most of the websites were only used for informational purposes. People could only see the product portfolio offered by the business and there was no ability for them to purchase the products that were available for sale at the physical stores.
However, now you can see how the businesses are integrating online stores into their business websites. Along with that, customers are provided with the freedom to order the products from the businesses from their comfort of home. This has created a significant improvement on the usage of digital transactions within the region.
When you take a look at the home pages, you will be able to see announcements, which say that the businesses are still open for the customers. The customers will be able to find more information on how to purchase the products that are available for sale.
Developing Social Media Presence
Social media networks is the most effective method available for the businesses in Saudi Arabia & GCC to communicate their offerings to the prospects and existing customers. That’s because most of the people in the region are using social media networks.
Along with the assistance of business social media accounts, it is possible to ramp up conversations and content. Since all the people are forced to socially isolate, they tend to spend more time on the social media networks.
According to a recent study, it has been identified that there is an increase of around 70% of time being spent by people in social media channels such as Snapchat, YouTube, Instagram, Facebook, Twitter & TikTok. It is possible for the businesses to seek the assistance of a marketing agency like Bytes Future and proceed with social media marketing. The digital marketing agency Bytes Future will create a comprehensive plan and support the businesses to proceed with social media marketing, social media content and creative management along with the social media community management.
It is important to post appropriate content through the social media channels to engage with the audience. Digital marketing agency Bytes Future is having a clear understanding on the content requirements in the region. Therefore, people in Saudi Arabia & GCC tend to engage with businesses through social media networks like never before. In the meantime, it is also possible to see how the businesses develop strategic partnerships along with social media influencers to take social media marketing campaigns to the next level.
Boosting the Presence of Business Websites with SEO Marketing
Businesses in Saudi Arabia & GCC, who are struggling hard to overcome the impacts of Covid19 have started paying more attention towards organic SEO – Search Engine Optimization. The social distancing measures have made customers more cynical. Hence, they don’t trust on the companies that follow through on the promises. This is why it is important for the businesses to boost their rankings on the Google search engine results.
Along with SEO, it is possible for the businesses to manage corporate website presence on the internet. That’s because trustworthiness is usually passed along with the rankings that Google provides.
As it is evident that, digital marketing has been able to provide much-needed assistance to the businesses in Saudi Arabia & GCC to ensure their survival during the time of the pandemic COVID-19. The businesses are now looking forward to spend more and more money on the digital marketing campaigns because of the impact that it can create. The businesses will be able to refrain from closing down or going bankrupt with these measures, until the end of the pandemic. This can help them to come back to normal business operations after the pandemic as well.
Bytes Future is a leading marketing agency in Saudi Arabia and GCC, let’s discuss your project with us today!!