Digital Marketing FunnelIf you want to convert your prospects into customers through digital marketing, you will need to come up with a digital marketing funnel. Creating a digital marketing funnel is not an easy thing to do. There are numerous stages in a digital marketing funnel, where you can nurture the prospects and convert them. Here’s a better understanding of the 10 stages that should be included in a digital marketing funnel. If you need assistance with ensuring the success of your digital marketing campaigns by creating such a funnel, you should get in touch with Bytes Future premium online marketing digital media and social media and community management Company in Riyadh, Manama & Dubai.

– Engagement stage
The first stage of a digital marketing funnel is the engagement stage. This is where your prospects wonder whether they should engage with your brand or not. If you can deliver an engaging experience to the prospects with interesting content and execution you will be able to get them. The main objective you have as a marketer during the engagement stage is to locate the right customers for the business and it is possible via the best marketing agency in Saudi Arabia – Bytes Future.

– Education stage
After the engagement stage, your prospects will get into the education stage. This is the stage where you will need to understand the pain points of your customers and provide appropriate solutions to them. It can be a hurdle, pain, pointer, or challenge that a prospect is having. You will be able to educate those prospects on how your product or service will be able to cater to their problems. If you don’t have a clear understanding of how to do it, you can seek the assistance of the top digital marketing agency in Riyadh Saudi Arabia.

– Research stage
The research stage is the third stage of a digital marketing funnel. This is where your customers will discover the value associated with a product. In other words, the customers will decide whether they really want the product / service or not. The customers will also take a look at the alternatives available for your product or service as well. After the cross-comparison, they will figure out whether they should go ahead with your product / service or settle down with another product / service. This is where you should launch compelling online marketing campaigns and show that your product or service is much better when compared to competitors.

– Evaluation stage
After prospects decide to go ahead with your product / service, they will get into the evaluation stage. In fact, the customers have a checklist in their minds after the research stage. This is where the product or service offered by you will be evaluated according to the checklist that they have in mind. The checklist can include case studies, reviews, testimonials, references, technical specifications, and many other things. Two prospects don’t have the same checklist. It differs from one person to another. That’s why you will need to come up with a comprehensive online marketing campaign with the help of a digital marketing agency and ensure that solutions are provided to all the items on the checklist.

– Justification stage
The justification stage is the stage where your customers would decide whether they want to purchase the product / service now or not. You will need to play a major role in the justification stage. For example, you should support the customers with justification through strengthening your brand and with social proof. When you are working with one of the best digital marketing firms like Bytes Future, you will not have to struggle hard to justify the prospects on whether they should purchase the product / service or not.

– Purchase stage
This is the most important stage in your digital marketing funnel. That’s because your prospects would purchase the products or services you offer during this stage. From the perspective of your customer, this is the converting stage. Your prospect will spend money to purchase what you offer during this stage. You will need to create an appropriate environment so that your prospect can firmly make the decision to purchase what you offer during this stage.

– Adoption stage
After the purchase stage, you come into the adoption stage. This is the stage where you will decide the smoothness of adopting the change to the platform. When your customers start using the product or service you offer, they will figure out the value associated with it. This is where the customers will tend to adopt according to the product or service. You will need to provide guides, training materials, and tutorials to provide assistance for the customers during the adoption stage. Digital marketing services offered by Bytes Future will be able to guide you with it as well.

– Retention stage
As a business owner, it is important for you to build a customer base under your business. This is the retention stage. You will need to ensure that your customers address their pain points and challenges with the products or services that you offer. This will help you to have a bunch of happy customers around you. This will help you to keep them as long-lasting customers of your business.

– Expansion stage
During the expansion stage, you will need to provide additional help that your customers would want to receive. When you reach this stage, you have earned the trust of the customer or consumer. When you discover a problem that a customer faces, you will need to quickly address it. This is something that you should heavily focus on during the expansion stage.

– Advocacy stage
The final stage of the digital marketing funnel is the advocacy stage. This stage would refer to the ultimate journey of the customer’s destination. This is where brand advocates will be able to provide assistance to you. You will need to develop a healthy relationship with your prospects during the advocacy stage.

Now you are aware of the different stages associated with a digital marketing funnel. To convert your customers and nurture them even after the conversion, you should get them through these 10 stages of the funnel. You will not be able to do it on your own. That’s where you can get the expert services offered by Bytes Future No.1 digital marketing agency in the KSA. Our services are available to all businesses in the GCC via our strategically located offices in Riyadh, Bahrain and Dubai.

Contact us now and get expert’s advice to guide you throughout your digital marketing journey.